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Wrocław was the first city in Poland to carry out a research project to develop a solution to enable guiding coaches to the nearest vacant parking space. The system is a result of research conducted by the city in cooperation with Emitel, ReviveMachines and NaviParking.

It is widely estimated that one third of all vehicular traffic in cities is generated by drivers looking for a vacant parking space, which also results in a reduction of the efficiency of car parks, disruption in the flow of traffic on the roads and increased exhaust emissions. This issue also concerns coaches, which are present in Wrocław all year round.

“As a city, we are constantly looking for solutions that improve the quality of life, often by using modern infrastructure and innovative technologies. As part of the CityLab programme, we carried out a research project together with ReviveMachines, NaviParking and Emitel, which ran for 7 months. As a result, we developed and tested a parking space occupancy detection system, which we are releasing now,” said Jakub Mazur, deputy mayor of Wrocław.

The testing involved installation of 52 sensors in kiss-and-go parking zones, where coaches can park for up to 15 minutes, as well as in standard parking lots with unlimited parking times.

The scope of the project covered nearly half of all available parking lots for coaches located in the area of the biggest tourist attractions in the city centre and in the neighbourhood of the Zoological Garden, including on Ofiar Oświęcimskich, Łaciarska, Świętokrzyska, Purkyniego and Wybrzeże Słowackiego Streets.

“Thanks to employing the LoRa Wan technology, which enables devices to connect to the Internet while ensuring minimal power consumption, we managed to connect the sensors to a base station, creating a network that allows us to oversee the use of parking spaces. Emitel takes advantage of this solution not only for that purpose, but also to check the status of trash cans in the city or to create urban heat maps”, said Maciej Staszak, Vice-President of the Management Board of Emitel S.A.

The cooperation resulted in the development of a useful and clean mobile application, which enables the drivers to find the nearest kiss-and-go zone or a parking lot, as well as finding out the price and distance to go.

“Our goal is to develop future mobility and provide user-friendly solutions using open data. The interest of the city of Wrocław in innovative technologies has contributed to the implementation of a solution that facilitates the management of coach traffic. Based on the collected data, the application aggregates information about all car parks in the city. Coach drivers can see the current occupancy status of the parking lots, and the built-in navigation system can guide them directly to the car park of their choice. By reducing unnecessary traffic, the solution supports the flow of traffic in the city for the benefit of drivers, residents and tourists living there”, Marek Stawiński, President of NaviParking, explained.

The research project aimed at looking for solutions to facilitate work in the tourism sector by making the flow of traffic generated by coaches smoother and by shortening the time needed to find a parking space. Additionally, its actual implementation will bring benefits to the residents of Wrocław, in particular by limiting the traffic of coaches driving around the city while waiting for tourists and – by extension – cutting down emissions.

The campaign starts on 19 March. It is intended to encourage viewers to modernise their antenna installations, retune their TV sets to receive the MUX-8 signal, as well as take advantage of the wide programming offer of all terrestrial television multiplexes. As part of the campaign activities, advertising spots and materials will be broadcast, providing information on receiving free signals by terrestrial means.

Multiplex 8 currently broadcasts six channels. In addition to the stations of the private broadcasters – Metro, Nowa TV, WP TV, Zoom TV – TVP Rozrywka and TVP Sport HD are also available. Telewizja Polska began broadcasting the latter at the end of December last year. The coverage of the multiplex encompasses almost 98% of the Polish population; however, not all viewers have decided to adjust the antenna or retune their TV sets to receive channels broadcast on a different band than the other multiplexes.

Emitel and TVP count on the interest of sports fans, so the campaign will be based, among other things, on the popularity of the TVP Sport channel, which in Multiplex 8 gives viewers the opportunity to follow the most important sporting events in HD quality. In the coming months, the station will broadcast, among other things, Champions League matches, the Polish national team’s appearances in the qualifying round of the European Football Championship, matches of the women’s and men’s FIVB Volleyball Nations League, and starting next season, matches of the Ekstraklasa football league. Dariusz Szpakowski, a well-known Polish sports journalist and commentator, will appear in TV spots advertising MUX-8.

The advertising campaign will be accompanied by information activities prepared by Emitel’s specialists in cooperation with the broadcaster and experts, who will explain how to modernise the home antenna system or retune the receiver to gain access to channels of the eighth multiplex. The campaigns will be supported by the MUX8.TV website, where you will find simple instructions and all the information you need for reception.

The first campaign promoting MUX-8 was conducted by Emitel together with the broadcasters of Metro, WP and Zoom TV channels in May last year, even before the Polish Television programmes appeared on the multiplex. This time, the operator will work with TVP, which is the broadcaster of the largest number of channels distributed by terrestrial means, and thus reaches a large number of households using this form of TV reception. The use of TVP antenna time will guarantee high effectiveness of the MUX-8 promotional message. According to Nielsen, the share of the eight public television channels among viewers using only terrestrial television amounts to as much as 40%.

Currently there are 4 nationwide multiplexes in Poland, thanks to which viewers can choose the best offer of 29 free TV channels for themselves. Terrestrial TV is one of the most popular platforms of signal reception in Poland. Currently, more than 1/3 of all households use only this method of channel reception. Digital terrestrial television is a modern and popular worldwide platform for broadcasting TV signals. Apart from traditional channels, viewers in Poland, after connecting the TV to the Internet, can watch so-called virtual channels and take advantage of additional content, such as news and an electronic TV guide (the so-called HbbTV). Among others, since December 2018, the hybrid platform of the Legia Warszawa football club has been available on MUX-8. In this way, fans can view live broadcasts and “on-demand” match recordings, behind-the-scenes conversations and interviews with players on their TV screens.

National terrestrial television multiplexes:

MUX-1

Stopklatka – film station
ESKA TV – music station mainly featuring dance, pop, hip-hop music
TTV – socio-interventional station
Polo TV – music station, mainly featuring disco polo music
ATM Rozrywka – entertainment station mainly featuring Polish series
TV Trwam – religious station
TVP ABC – station for children and teenagers
Fokus TV – an educational channel

MUX-2

Polsat – commercial station
TVN – commercial station
TV 4 – commercial station from the Polsat group
TV 6 – commercial station from the Polsat group
TV Puls – commercial station
TV Puls 2 – commercial station
TVN 7 – commercial station from the TVN group
Super Polsat – station from the Polsat group

MUX-3

TVP1 HD – the first Polish Television programme in high definition
TVP2 HD – the second programme of the Polish Television in high definition
TVP Info – information station of the Polish Television
TVP3 – regional programme of 16 centres of Polish Television
TVP Kultura – Polish Television station devoted to cultural subjects
TVP Sport – Polish Television’s sport-themed station
TVP Historia – TVP station covering historical subjects

MUX-8

Nowa TV – universal station with film and entertainment profile
Metro – films, crime series and Discovery programmes
Zoom TV – documentaries, mysterious stories, films and series and the best Polish cabarets
WP TV – lifestyle, technology, documentaries and entertainment programmes
TVP Rozrywka – TVP entertainment station
TVP Sport HD – TVP sports station

Emitel was distinguished in a report for numerous good business practices concerning areas such as labour law, environment, organisational governance and human rights. The “Responsible Business in Poland. Good Practices” report was prepared and released for the 17th time.

The authors of the Report drew attention to many aspects, including the Code of Ethics in force at Emitel, which regulates general business practices, serving as the foundation of the company’s business activities and operations. The aim of implementing the Code was to promote fair, equitable and ethical conduct, promoting transparency in reports and documents prepared for investors in a comprehensive manner, compliance with applicable laws, as well as relevant rules and regulations, prompt reporting of violations and responsibility for upholding the Code.

The authors of the report also noted the anti-mobbing and anti-discrimination policies promoting appropriate standards of behaviour concerning these areas, along with equipping the company’s offices with easily accessible defibrillators and blood-pressure monitors, a pilot audiobook access programme, which is also available to employee families, as well as a voluntary investment insurance for employees, with company contributions.

“The fact that we are featured in the Report indicates that we are building the strength of Emitel on the foundation of best practices and market trends, and that we serve as a benchmark and a role model to other organisations on the Polish market,” said Anna Goleniowska, HR Office Director at Emitel S.A.

This year’s edition of the report showcases more than 1,500 examples of good practices in 229 Polish companies, This is a new record — exceeding the previous year’s result by 30%.

Raport „Odpowiedzialny biznes w Polsce 2018. Dobre praktyki”